Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
INITIAL_TITLE_SRCH:
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
AUTHOR:
Kanner, Bernice
ISBN:
9780071462181
EDITION:
1st ed.
PUBLICATION_INFO:
New York, NY : Mcgraw-Hill, c2004
PHYSICAL_DESC:
x, 211, [2] p.
GENERAL_NOTE:
Includes index
SUBJECT:
| Women consumers |
| Consumer behavior |
| Marketing |