The victory lab : the secret science of winning campaigns
INITIAL_TITLE_SRCH:
The victory lab : the secret science of winning campaigns
AUTHOR:
Issenberg, Sasha
ISBN:
9780307954794
EDITION:
1st ed.
PUBLICATION_INFO:
New York : Crown, c2012
PHYSICAL_DESC:
357 p. ; 25 cm
GENERAL_NOTE:
Includes bibliographical references (p. [329]-344) and index
SUBJECT:
| Internet in political campaigns -- United States |
| Political campaigns -- United States |
| Political campaigns -- Technological innovations -- United States |
| Political campaigns -- United States -- Psychological aspects |