Trust me, I'm lying : confessions of a media manipulator
INITIAL_TITLE_SRCH:
Trust me, I'm lying : confessions of a media manipulator
AUTHOR:
Holiday, Ryan
ISBN:
9781591845539
PUBLICATION_INFO:
London : Portfolio/Penguin, 2012
PHYSICAL_DESC:
xi, 259 p. ; 24 cm
GENERAL_NOTE:
Includes bibliographical references and index
ABSTRACT:
A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator.
SUBJECT:
| Marketing -- Blogs |
| Public relations -- Blogs |
| Social media -- Economic aspects |
BIBSUMMARY:
A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator.