Made to stick : why some ideas survive and others die
INITIAL_TITLE_SRCH:
Made to stick : why some ideas survive and others die
AUTHOR:
Heath, Chip
Heath, Dan
ISBN:
9781400064281
PUBLICATION_INFO:
New York : Random House, c2007
PHYSICAL_DESC:
291 p. ; 22 cm
GENERAL_NOTE:
Includes bibliographical references (p. [259]-276) and index.
SUBJECT:
| Social psychology |
| Contagion (Social psychology) |
| Context effects (Psychology) |