The entrepreneur's playbook : more than 100 proven strategies, tips, and techniques to build a radically successful business
INITIAL_TITLE_SRCH:
The entrepreneur's playbook : more than 100 proven strategies, tips, and techniques to build a radically successful business
AUTHOR:
Green, Leonard C.
Brown, Paul B.
ISBN:
9780814438176
PUBLICATION_INFO:
New York, NY : McGraw-Hill Education, c2017.
PHYSICAL_DESC:
196 p. ; 24 cm
GENERAL_NOTE:
Includes index.
ABSTRACT:
Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products Get serious about positioning, distributing, and licensing Find funding Take calculated risks and minimize failure And much more.
SUBJECT:
| New business enterprises. |
| Entrepreneurship. |
| Business planning. |
| Success in business. |
BIBSUMMARY:
Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products Get serious about positioning, distributing, and licensing Find funding Take calculated risks and minimize failure And much more.