Design management : using design to build brand value and corporate innovation
INITIAL_TITLE_SRCH:
Design management : using design to build brand value and corporate innovation
AUTHOR:
Borja de Mozota, Brigitte
ISBN:
9781581152838
PUBLICATION_INFO:
New York, NY : Allworth Press, 2003
PHYSICAL_DESC:
281 p.
GENERAL_NOTE:
Includes bibliographical references and index
SUBJECT:
| Manufacturing processes |
| Design, Industrial |