Competitive identity : the brand management for nations, cities and regions
INITIAL_TITLE_SRCH:
Competitive identity : the brand management for nations, cities and regions
AUTHOR:
Anholt, Simon
ISBN:
9780230500280
PUBLICATION_INFO:
New York : Palgrave Macmillan, 2007
PHYSICAL_DESC:
xiii, 134 p. ; 24 cm
GENERAL_NOTE:
Includes bibliographical references and index
SUBJECT:
| Competition, International |
| Place marketing |
| Product management |
| International relations |