Strategic marketing management
INITIAL_TITLE_SRCH:
Strategic marketing management
AUTHOR:
Anderson, Carol H.
Vincze, Julian W.
ISBN:
9780618338078
EDITION:
2nd ed.
PUBLICATION_INFO:
Boston [etc.] : Houghton Mifflin, c2004
PHYSICAL_DESC:
874 p.
GENERAL_NOTE:
Includes index
SUBJECT:
| Marketing -- Management |
| Strategic planning |