The mom inventors handbook : how to turn your great idea into the next big thing
INITIAL_TITLE_SRCH:
The mom inventors handbook : how to turn your great idea into the next big thing
AUTHOR:
Monosoff, Tamara.
ISBN:
9780071822824
EDITION:
Revised and expanded second edition.
PUBLICATION_INFO:
New York : McGraw-Hill Education, c2014.
PHYSICAL_DESC:
xx, 357 p. : ill. ; 23 cm
ABSTRACT:
"The definitive guide for "mompreneurs"--Updated with brand-new digital marketing strategiesWritten specifically for mothers seeking to turn their ideas into marketable products, this new edition of The Mom Inventor's Handbook takes you step-by-step through the process, covering the latest, most innovative ways to create, market, distribute, and sell products. A great deal has changed in business since the original publication in 2005; this edition covers everything novice entrepreneurs need to succeed in today's business landscape. New material includes: Updated information on product research and patent searches Financing chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors Section on alternative sales channels, including Groupon, LivingSocial, QVC Sprouts, and Zulily In-depth coverage of video marketing Tamara Monosoff is an award-winning inventor and the founder and CEO of Mom Invented, a highly successful, nationally distributed consumer products brand".
Taking your first steps -- From your mind's eye to the palm of your hand -- Market research -- Protect yourself : all about patents, copyrights, and trademarks -- Getting the goods -- Get funded! Creative ways to fund your business -- Making the sale -- Blowing your horn -- Finding a partner -- Taking care of business.
SUBJECT:
| New business enterprises -- Management. |
| Women-owned business enterprises -- Management. |
| Working mothers. |
| Intellectual property. |
BIBSUMMARY:
"The definitive guide for "mompreneurs"--Updated with brand-new digital marketing strategiesWritten specifically for mothers seeking to turn their ideas into marketable products, this new edition of The Mom Inventor's Handbook takes you step-by-step through the process, covering the latest, most innovative ways to create, market, distribute, and sell products. A great deal has changed in business since the original publication in 2005; this edition covers everything novice entrepreneurs need to succeed in today's business landscape. New material includes: Updated information on product research and patent searches Financing chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors Section on alternative sales channels, including Groupon, LivingSocial, QVC Sprouts, and Zulily In-depth coverage of video marketing Tamara Monosoff is an award-winning inventor and the founder and CEO of Mom Invented, a highly successful, nationally distributed consumer products brand".
Taking your first steps -- From your mind's eye to the palm of your hand -- Market research -- Protect yourself : all about patents, copyrights, and trademarks -- Getting the goods -- Get funded! Creative ways to fund your business -- Making the sale -- Blowing your horn -- Finding a partner -- Taking care of business.