The social media strategist : build a successful program from the inside out
INITIAL_TITLE_SRCH:
The social media strategist : build a successful program from the inside out
AUTHOR:
Barger, Christopher
ISBN:
9780071768252
PUBLICATION_INFO:
New York : McGraw-Hill, 2012
PHYSICAL_DESC:
xxviii, 276 p. ; 24 cm
GENERAL_NOTE:
Includes bibliographical references (p. 263-268) and index.
SUBJECT:
| Social media -- Economic aspects |
| Online social networks -- Economic aspects |
| Public relations |
| Customer service |