Multinationals in Hong Kong : perceptions and problems in marketing consumer goods
INITIAL_TITLE_SRCH:
Multinationals in Hong Kong : perceptions and problems in marketing consumer goods
AUTHOR:
Pressentin, Thomas
ISBN:
9789726580638
PUBLICATION_INFO:
Macau : Macau Foundation, c1998
PHYSICAL_DESC:
x, 291 p. ; 23 cm.
SERIES:
Macau Studies in Management Series
SERIES_TITLE:
Macau Studies in Management Series
SUBJECT:
| International Business enterprises -- China -- Hong Kong |
| Marketing -- China -- Hong Kong |
| Industrial management -- China -- Hong Kong |
| Gestão |
| Marketing -- Hong Kong |
| Gestão empresarial -- Hong Kong |
| Gestão das organizações |
| Consumo |
| Gestão indústrial -- Hong Kong |