Social media ROI : managing and measuring social media efforts in your organization
INITIAL_TITLE_SRCH:
Social media ROI : managing and measuring social media efforts in your organization
AUTHOR:
Blanchard, Olivier
ISBN:
9780789747419
PUBLICATION_INFO:
Indianapolis, Ind. : Que, c2011
PHYSICAL_DESC:
292 p. ; 23 cm
GENERAL_NOTE:
Includes index
SUBJECT:
| Social media -- Economic aspects |
| Internet marketing |