Find your next : using the business genome approach to find your company's next competitive edge
INITIAL_TITLE_SRCH:
Find your next : using the business genome approach to find your company's next competitive edge
AUTHOR:
Kates, Andrea
ISBN:
9780071778527
PUBLICATION_INFO:
New York : McGraw-Hill, c2012
PHYSICAL_DESC:
xxvii, 226 p. : ill. ; 24 cm
GENERAL_NOTE:
Includes bibliographical references and index
SUBJECT:
| New products |
| Diffusion of innovations |
| Strategic alliances (Business) |
| Strategic planning |