心靈消費
INITIAL_TITLE_SRCH:
心靈消費
AUTHOR:
Danziger, Pamela N., 著
李斯毅, 譯
ISBN:
9789861275376
UNIFORM_TITLE:
Why people buy things they don't need: understanding and predicting consumer behavior. 中文
EDITION:
1版
PUBLICATION_INFO:
台北市 : 華文網, 2005
PHYSICAL_DESC:
414面
SERIES:
視野 ; 6
SERIES_TITLE:
視野 ;
GENERAL_NOTE:
譯自: Why people buy things they don't need: understanding and predicting consumer behavior
ADDED_TITLE:
Why people buy things they don't need: understanding and predicting consumer behavior
SUBJECT:
| 消費心理學 |
| 市場學 |