Building reputational capital : strategies for integrity and fair play that improve the bottom line
INITIAL_TITLE_SRCH:
Building reputational capital : strategies for integrity and fair play that improve the bottom line
AUTHOR:
Jackson, Kevin T.
ISBN:
9780195161380
PUBLICATION_INFO:
New York [etc.] : Oxford University Press, 2004
PHYSICAL_DESC:
227 p. ; 25 cm
GENERAL_NOTE:
Includes bibliographical references and index
SUBJECT:
| Business ethics |
| Leadership -- Moral and ethical aspects |
| Organizational behavior -- Moral and ethical aspects |
| Industrial management -- Moral and ethical aspects |
| Reliability |
| Honesty |
| Goodwill (Commerce) |