Competing on analytics : the new science of winning
INITIAL_TITLE_SRCH:
Competing on analytics : the new science of winning
AUTHOR:
Davenport, Thomas H., 1954-
Harris, Jeanne G.
ISBN:
9781422103326
PUBLICATION_INFO:
Boston, MA : Harvard Business School Press, 2007
PHYSICAL_DESC:
xv, 218 p. ; 25 cm
GENERAL_NOTE:
Includes bibliographical references and index
CONTENTS:
Contents: Foreword / by Gary Loveman -- The nature of analytical competition -- What makes an analytical competitor? -- Analytics and business performance -- Competing on analytics with internal processes -- Competing on analytics with external processes -- Building an analytical capability -- A roadmap to enhanced analytical capabilities -- Managing analytical people -- The architecture of business intelligence -- The future of analytical competition.
SUBJECT:
Business intelligence |
Data mining |