Converge : transforming business at the intersection of marketing and technology
INITIAL_TITLE_SRCH:
Converge : transforming business at the intersection of marketing and technology
AUTHOR:
Lord, Bob, 1963-
Velez, Ray, 1960-
ISBN:
9781118575529
PUBLICATION_INFO:
Hoboken, New Jersey : Wiley, c2013
PHYSICAL_DESC:
x, 245 p. : ill. ; 24 cm
GENERAL_NOTE:
Includes index
ABSTRACT:
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy.
SUBJECT:
| Business |
| Marketing |
| Technological innovations |
BIBSUMMARY:
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy.