Marketing across cultures
INITIAL_TITLE_SRCH:
Marketing across cultures
AUTHOR:
Usunier, Jean-Claude
Lee, Julie Anne, 1948-
ISBN:
9780273685296
EDITION:
4th ed.
PUBLICATION_INFO:
Harlow [etc.] : Prentice Hall, 2005
PHYSICAL_DESC:
xx, 573 p. : ill.
GENERAL_NOTE:
Includes bibliographical references and index
SUBJECT:
| Export marketing -- Social aspects |
| International business enterprises -- Social aspects |
| Intercultural communication |