The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
INITIAL_TITLE_SRCH:
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
AUTHOR:
Barry, Pete
ISBN:
9780500516232
EDITION:
2nd ed.rev. & expanded.
PUBLICATION_INFO:
London : Thames & Hudson, 2012
PHYSICAL_DESC:
296 p. : ill. ; 25 cm
GENERAL_NOTE:
Includes bibliographical references and index
CONTENTS:
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
SUBJECT:
| Advertising |
| Advertising campaigns |
| Advertising copy |