Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas
INITIAL_TITLE_SRCH:
Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas
AUTHOR:
McCracken, Grant David, 1951-
ISBN:
9781422143292
PUBLICATION_INFO:
Boston, Mass. : Harvard Business Press, c2012
PHYSICAL_DESC:
291 p. : ill. ; 22 cm
GENERAL_NOTE:
Includes bibliographical references (p. [237]-267) and index.
ABSTRACT:
Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.
SUBJECT:
| Management -- Social aspects |
| Popular culture -- Economic aspects |
| Technological innovations |
| Creative thinking |
| New products |
| Diffusion of innovations |
BIBSUMMARY:
Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.