The startup equation : a visual guidebook to building your startup
INITIAL_TITLE_SRCH:
The startup equation : a visual guidebook to building your startup
AUTHOR:
Fisher, Steven, 1951-
Duane, Ja-Naé.
ISBN:
9780071832366
PUBLICATION_INFO:
New York, N.Y. : McGraw-Hill Education, c2016.
PHYSICAL_DESC:
xv, 300 p. : col. ill. ; 19 cm
CONTENTS:
Acknowledgments -- Foreword -- Our Story -- Section 1 Discovering the Equation -- 1. The Age of YOU: The Entrepreneur -- 2. The Rise of the Startup Economy -- 3. The Six Forces of Change -- 4. The Startup Equation -- Section 2 Building the Foundation -- 5. The Entrepreneur's Journey -- 6. The Big Idea -- 7. Strength in Agility -- Section 3 Crafting the Experience -- 8. Culture of Wow -- 9. Rewards of Great Teams -- 10. Creating Great Customer Experiences -- 11. The New Brand Order -- Section 4 Growing the Dream -- 12. No Money, No Excuses -- 13. Startup Marketing Alchemy -- 14. ROI of Happy Customers -- 15. Scaling to New Heights -- 16. Always Be Innovating -- 17. The Exponential Power of the X-Factor -- Section 5 Charting the Adventure -- 18. Choose Your Own Adventure -- Notes.
ABSTRACT:
Visualize Your Successful New BusinessYou have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step by step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding and scaling in addition to other elements essential to crafting a roadmap that fits you and your business. Drawing from their extensive experience working with startups, entrepreneurs Steve Fisher and Ja-Naé Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. Using visual storytelling, they provide a much-needed blueprint to understanding the startup economy. The authors include illustrative business examples from companies such as TechStars and 500Startups, as well as interviews with over 40 entrepreneurs from across the globe. Filled with insightful case studies, The Startup Equation is a vibrant, practical guide to creating a winning business model for any startup. By following the accessible visual roadmap within, you'll discover how to build your own successful business plan for your unique dream. Steve Fisher is product designer, filmmaker, entrepreneur, and startup advisor. Ja-Naé Duane is an entrepreneur, researcher, startup advisor, and professor of entrepreneurship & innovation.
SUBJECT:
| New business enterprises. |
| Entrepreneurship. |
BIBSUMMARY:
Visualize Your Successful New BusinessYou have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step by step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding and scaling in addition to other elements essential to crafting a roadmap that fits you and your business. Drawing from their extensive experience working with startups, entrepreneurs Steve Fisher and Ja-Naé Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. Using visual storytelling, they provide a much-needed blueprint to understanding the startup economy. The authors include illustrative business examples from companies such as TechStars and 500Startups, as well as interviews with over 40 entrepreneurs from across the globe. Filled with insightful case studies, The Startup Equation is a vibrant, practical guide to creating a winning business model for any startup. By following the accessible visual roadmap within, you'll discover how to build your own successful business plan for your unique dream. Steve Fisher is product designer, filmmaker, entrepreneur, and startup advisor. Ja-Naé Duane is an entrepreneur, researcher, startup advisor, and professor of entrepreneurship & innovation.