Introduces new methods to measure a company's Research Quotient (RQ) and determine which R&D investments are most likely to increase profits, and drive growth and innovation.

The problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R & D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R & D -- Misconception 6: R & D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours.