Marketing for hospitality and tourism
INITIAL_TITLE_SRCH:
Marketing for hospitality and tourism
AUTHOR:
Kotler, Philip
Bowen, John T., 1948-
Makens, James
ISBN:
9780130996114
EDITION:
3rd ed.
PUBLICATION_INFO:
Upper Saddle River : Prentice Hall, 2002
PHYSICAL_DESC:
893 p.
GENERAL_NOTE:
Includes bibliographical references and index
SUBJECT:
| Hospitality industry -- Marketing |
| Tourism -- Marketing |