Inside Coca-Cola : a CEO's life story of building the world's most popular brand
INITIAL_TITLE_SRCH:
Inside Coca-Cola : a CEO's life story of building the world's most popular brand
AUTHOR:
Isdell, Edward Neville, 1944-
Beasley, David, 1958-
ISBN:
9781250004987
EDITION:
1st ed.
PUBLICATION_INFO:
New York : St. Martin's Press, 2011
PHYSICAL_DESC:
xiv, 254 p. : ill. ; 22 cm
GENERAL_NOTE:
Includes index
CONTENTS:
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
ABSTRACT:
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
SUBJECT:
| Isdell, Edward Neville, 1944- |
| Coca-Cola Company |
| Chief executive officers -- Biography |
| Soft drink industry |
BIBSUMMARY:
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.