Social media marketing : the next generation of business engagement
INITIAL_TITLE_SRCH:
Social media marketing : the next generation of business engagement
AUTHOR:
Evans, Dave, 1956-
McKee, Jake
ISBN:
9780470634035
PUBLICATION_INFO:
Indianapolis, Ind. : Wiley Publishing, 2010
PHYSICAL_DESC:
xix, 388 p. : ill. ; 24 cm
SERIES:
Serious skill
SERIES_TITLE:
Serious skill
CONTENTS:
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
SUBJECT:
| Internet marketing |
| Social media -- Marketing |
| Social marketing |
| Customer relations |