What's your story? : storytelling to move markets, audiences, people, and brands
INITIAL_TITLE_SRCH:
What's your story? : storytelling to move markets, audiences, people, and brands
AUTHOR:
Mathews, Ryan
Wacker, Watts
ISBN:
9780132277426
PUBLICATION_INFO:
Upper Saddle River, N.J. : FT Press, c2008
PHYSICAL_DESC:
xiii, 222 p. ; 24 cm
GENERAL_NOTE:
Includes bibliographical references (p. [189]-197) and index
SUBJECT:
| Marketing |
| Storytelling -- Economic aspects |
| Corporate culture |