Hotel brand image design
INITIAL_TITLE_SRCH:
Hotel brand image design
AUTHOR:
Drozsnyik, David
Ordogh, Laszlo
Zhou, Jie
ISBN:
9789881566027
PUBLICATION_INFO:
Hong Kong : Design Media Publishing Ltd., 2013
PHYSICAL_DESC:
267 p. : col. ill. ; 21 cm
GENERAL_NOTE:
Includes index
ABSTRACT:
This book has collected a number of commendable design concepts on hotel brands, focusing on the design of logos, fonts, colors, as well as the selection of materials and packaging design. It aims to help designers get a more in-depth understanding of the hotel industry and the important role that brand image design plays in hotel's success.
SUBJECT_TERM:
SUBJECT:
| Advertising -- Hotels -- Pictorial works |
| Corporate image -- Design -- Pictorial works |
| Graphic arts -- Pictorial works |
| Commercial art -- Pictorial works |
BIBSUMMARY:
This book has collected a number of commendable design concepts on hotel brands, focusing on the design of logos, fonts, colors, as well as the selection of materials and packaging design. It aims to help designers get a more in-depth understanding of the hotel industry and the important role that brand image design plays in hotel's success.