Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker
INITIAL_TITLE_SRCH:
Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker
AUTHOR:
Sennett, Frank
ISBN:
9781250017413
EDITION:
1st ed.
PUBLICATION_INFO:
New York : St. Martin's Press, 2012
PHYSICAL_DESC:
310 p. ; 24 cm
ABSTRACT:
The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.
SUBJECT_TERM:
SUBJECT:
| Mason, Andrew, 1981- |
| Groupon (Firm) |
| Coupons (Retail trade) |
| Internet marketing |
| Internet advertising |
BIBSUMMARY:
The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.