Billions : selling to the new Chinese consumer
INITIAL_TITLE_SRCH:
Billions : selling to the new Chinese consumer
AUTHOR:
Doctoroff, Tom
ISBN:
9781403976635
PUBLICATION_INFO:
New York, NY : Palgrave Macmillan, 2005
PHYSICAL_DESC:
xiii, 225 p. : ill. ; 24 cm
GENERAL_NOTE:
Includes index
SUBJECT_TERM:
SUBJECT:
| Consumers -- China -- Attitudes |
| Consumers' preferences -- China |
| Intercultural communication -- China |
| Communication and culture -- China |
| Marketing -- China |