Advertising outdoors : watch this space!
INITIAL_TITLE_SRCH:
Advertising outdoors : watch this space!
AUTHOR:
Bernstein, David
ISBN:
9780714843865
PUBLICATION_INFO:
London : Phaidon, 1997
PHYSICAL_DESC:
240 p. : ill. ; 30 cm
GENERAL_NOTE:
Includes index
CONTENTS:
Contents: Art and advertising -- Advertising develops -- Poster rules -- The creative challenge -- The strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future.
SUBJECT_TERM:
SUBJECT:
| Advertising, Outdoor -- History -- Pictorial works |
| Advertising, Outdoor -- Pictorial works |
| Posters -- History -- Pictorial works |
| Posters -- Pictorial works |
| Commercial art |