Competitive identity : the brand management for nations, cities and regions
por
 
Anholt, Simon

Competitive identity : the brand management for nations, cities and regions

Anholt, Simon

9780230500280

New York : Palgrave Macmillan, 2007

xiii, 134 p. ; 24 cm

Includes bibliographical references and index

Competition, International
 
Place marketing
 
Product management
 
International relations

Competition, International
 
Place marketing
 
Product management
 
International relations


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Depósito Central - Requer reserva00186864658.62 AnhColecções Gerais para RequisiçãoFC外文書區