Web analytics : an hour a day
por
Kaushik, Avinash
Web analytics : an hour a day
Kaushik, Avinash
Sterne, Jim
9780470130650
Indianapolis, Ind. : Sybex, c2007
xxxiii, 443 p. : ill. ; 24 cm
Serious skills
Serious skills
With 1 CD-ROM
Includes index
Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing
Web usage mining
Internet users -- Statistics -- Data processing
Internet marketing
Web site development
Web usage mining
Internet users -- Statistics -- Data processing
Internet marketing
Web site development
Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing
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