Billions : selling to the new Chinese consumer
por
 
Doctoroff, Tom

Billions : selling to the new Chinese consumer

Doctoroff, Tom

9781403976635

New York, NY : Palgrave Macmillan, 2005

xiii, 225 p. : ill. ; 24 cm

Includes index

Consumers -- China -- Attitudes
 
Consumers' preferences -- China
 
Intercultural communication -- China
 
Communication and culture -- China
 
Marketing -- China

Consumers -- China -- Attitudes
 
Consumers' preferences -- China
 
Intercultural communication -- China
 
Communication and culture -- China
 
Marketing -- China


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