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行銷傳播學
行銷傳播學
Author / Creator
羅文坤, 著
Subject
廣告 銷售
Publication Information
台北市 : 三民發行, 1986
Format:
Books
ISBN
9789571406091
9789571406091
IMC整合行銷傳播 : 創造行銷價值、評估投資報酬的5大關鍵步驟
IMC整合行銷傳播 : 創造行銷價值、評估投資報酬的5大關鍵步驟
Author / Creator
Schultz, Don E., 原著
Subject
銷售 顧客關係管理 市場學
Publication Information
台北市 : 麥格羅希爾, 2004
Format:
Books
ISBN
9789574939275
9789574939275
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