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消費者行為
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客評經濟的力量 : 購買者評論&開箱文票房下的市場「電商化」遊戲規則
客評經濟的力量 : 購買者評論&開箱文票房下的市場「電商化」遊戲規則
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Tancer, Bill, 著
Subject
行銷傳播 消費者行為
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台北市 : 大寫, 2016
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Books
ISBN
9789865695392
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折扣上癮的魔鬼市場學 : 從零售到精品業, 面對「定價失靈經濟」的行銷新策略
折扣上癮的魔鬼市場學 : 從零售到精品業, 面對「定價失靈經濟」的行銷新策略
Author / Creator
Ellwood, Mark, 著
Subject
行銷策略 消費者行為
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台北市 : 大寫, 2014
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ISBN
9789865695088
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