Marketing for hospitality and tourism
Title:
Marketing for hospitality and tourism
Author:
Kotler, Philip
Bowen, John T., 1948-
Makens, James
ISBN:
9780130996114
Edition:
3rd ed.
Publication Information:
Upper Saddle River : Prentice Hall, 2002
Physical Description:
893 p.
General Note:
Includes bibliographical references and index
Subject:
| Hospitality industry -- Marketing |
| Tourism -- Marketing |