Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker
Title:
Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker
Author:
Sennett, Frank
ISBN:
9781250017413
Edition:
1st ed.
Publication Information:
New York : St. Martin's Press, 2012
Physical Description:
310 p. ; 24 cm
Abstract:
The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.
Subject:
| Mason, Andrew, 1981- |
| Groupon (Firm) |
| Coupons (Retail trade) |
| Internet marketing |
| Internet advertising |
Summary:
The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.