P&G品牌行銷密碼
Title:
P&G品牌行銷密碼
Author:
Dyer, David, 著
Dalzell, Frederick, 著
Olegario, Rowena, 著
陳琇玲, 譯
ISBN:
9789571342306
Uniform Title:
Rising tide : lessons from 165 years of brand building at Procter & Gamble. 中文
Edition:
1版
Publication Information:
臺北市 : 時報文化, 2004
Physical Description:
461面
Series:
Big ; 145
Series Title:
Big ;
General Note:
譯自 : Rising tide : lessons from 165 years of brand building at Procter & Gamble
Subject Term:
Subject:
| 日用品業 -- 美國 -- 個案研究 |