Designing for growth : a design thinking tool kit for managers
Title:
Designing for growth : a design thinking tool kit for managers
Author:
Liedtka, Jeanne
Ogilvie, Tim
ISBN:
9780231158381
Publication Information:
New York [etc.] : Columbia Business School Pub., 2011
Physical Description:
xiii, 227 p. : ill. ; 23 cm
General Note:
Includes bibliographical references
Contents:
The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization.
Subject:
| Creative ability in business |
| Organizational change |
| Success in business |