Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution
Title:
Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution
Author:
Reece, Monique
ISBN:
9780137010103
Publication Information:
Upper Saddle River, N.J : FT Press, 2010
Physical Description:
xxxii, 372 p. ; 26 cm
General Note:
Includes index
Subject:
| Marketing -- Management |
| Telemarketing |
| Strategic planning |