Social media analytics : effective tools for building, intrepreting, and using metrics
Title:
Social media analytics : effective tools for building, intrepreting, and using metrics
Author:
Sponder, Marshall
ISBN:
9780071768290
Publication Information:
New York [etc.] : McGraw-Hill, 2012
Physical Description:
xiv, 316 p. ; 24 cm
General Note:
Includes bibliographical references and index
Contents:
The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
Subject:
| Internet marketing |
| Social media |
| Marketing research |
| Consumer profiling |