Branding New York : how a city in crisis was sold to the world
Title:
Branding New York : how a city in crisis was sold to the world
Author:
Greenberg, Miriam
ISBN:
9780415954426
Publication Information:
New York : Routledge, 2008
Physical Description:
xv, 326 p. : ill. ; 23 cm
Series:
Cultural spaces series
Series Title:
Cultural spaces series
General Note:
Includes bibliographical references (p. [307]-316) and index.
Abstract:
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
Subject:
| Corrective advertising -- New York |
| Advocacy advertising -- New York |
| Mass media and business -- New York |
| New York (N.Y.) -- Public relations |
| New York (N.Y.) -- Press coverage |
Summary:
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.