Author / Creator
Yarrow, Kit, 1958-
Subject
Young adult consumers -- Attitudes Generation Y -- Attitudes Marketing
Publication Information
San Francisco : Jossey-Bass, 2009
Format:
Books
ISBN
9780470400913
Author / Creator
Kelly, Lois, 1955-
Subject
Communication in marketing Marketing
Publication Information
New York : AMACOM, c2007
Format:
Books
ISBN
9780814473832
Author / Creator
Brown, Mary, 1959-
Subject
Women consumers Consumer behavior Marketing Baby boom generation
Publication Information
New York : American Management Association, 2006
Format:
Books
ISBN
9780814473900
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