Marketing in the public sector : a roadmap for improved performance
Title:
Marketing in the public sector : a roadmap for improved performance
Author:
Kotler, Philip
Lee, Nancy, 1932-
ISBN:
9780131875159
Publication Information:
Upper Saddle River, N.J. : Wharton School Pub., c2007
Physical Description:
xv, 332 p. : ill. ; 24 cm
General Note:
Includes bibliographical references (p. 291-308) and index
Subject:
| Government productivity |
| Public administration -- Citizen participation |
| Administrative agencies -- Management |