Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer
Title:
Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer
Author:
Teixeira, Joe
ISBN:
9780470641644
Publication Information:
Indianapolis, IN : Wiley Pub., 2010
Physical Description:
xxii, 434 p. : ill. ; 24 cm
General Note:
Includes index
Abstract:
Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.
Subject:
Google AdWords |
Google Analytics |
Google Website Optimizer |
Internet searching -- Statistical services |
Web usage mining -- Computer programs |
Internet users -- Statistics -- Data processing |
Internet marketing |
Summary:
Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.