One click : Jeff Bezos and the rise of Amazon.com
Title:
One click : Jeff Bezos and the rise of Amazon.com
Author:
Brandt, Richard L.
ISBN:
9781591844532
Publication Information:
New York : Portfolio/Penguin, 2011.
Physical Description:
214 p. ; 18 cm
Abstract:
An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.
Personal Subject:
Corporate Subject:
Subject:
| Booksellers and bookselling -- United States -- Biography. |
| Businessmen -- United States -- Biography. |
| Internet bookstores -- United States -- History. |
| Electronic commerce -- United States -- History. |
| Bezos, Jeffrey. |
| Amazon.com (Firm) -- History. |
Summary:
An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.