Cover image for The right-brain business plan : a creative, visual map for success
The right-brain business plan : a creative, visual map for success
Title:
The right-brain business plan : a creative, visual map for success
Author:
Lee, Jennifer, 1974-

Guillebeau, Chris
ISBN:
9781577319443
Publication Information:
Novato, Calif. : New World Library, 2011
Physical Description:
xii, 223 p. ; 23 cm
General Note:
Includes bibliographical references (p. 205-207) and index
Contents:
Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola - color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive.
Subject:
Business planning
Creative ability in business
Creative thinking
Entrepreneurship