Sell with a story : how to capture attention, build trust and close the sale
Title:
Sell with a story : how to capture attention, build trust and close the sale
Author:
Smith, Paul, 1967-
ISBN:
9780814437117
Publication Information:
New York, NY : AMACOM, American Management Association, c2017.
Physical Description:
xi, 290 p. ; 24 cm
Abstract:
"Storytelling expert Paul Smith helps salespeople add this potent tool to their toolkit, and get dramatically better results. Based on interviews with sales and procurement professionals at more than 50 top companies, including Microsoft, Costco, Xerox, Abercrombie & Fitch, and Hewlett Packard, Sell with a Story explains how stories work, when to use a story to move the sales process along, which ones to always have handy, and how to turn real-life experiences into stories that resonate."-- Provided by publisher
Subject:
| Selling. |
| Storytelling. |
| Sales management. |
| Communication in management. |
Summary:
"Storytelling expert Paul Smith helps salespeople add this potent tool to their toolkit, and get dramatically better results. Based on interviews with sales and procurement professionals at more than 50 top companies, including Microsoft, Costco, Xerox, Abercrombie & Fitch, and Hewlett Packard, Sell with a Story explains how stories work, when to use a story to move the sales process along, which ones to always have handy, and how to turn real-life experiences into stories that resonate."--