No logo : o poder das marcas
Title:
No logo : o poder das marcas
Author:
Klein, Naomi, 1970-
ISBN:
9789727086733
Publication Information:
Lisboa : Relogio d'Agua, c2002
Physical Description:
529, [6] p. : il.
General Note:
Titulo original: No logo
Subject Term:
Subject:
| Marcas comerciais -- Aspectos sociais |
| Produtos de marca -- Marketing |
| Liberalismo economico |
| Brand name products -- Management |
| Brand name products -- Valuation -- Management |
| Commerce |
| International business enterprises -- Political aspects |
| International business enterprises -- Public opinion |
| Brand name products -- Political aspects |
| Brand name products -- Public opinion |