Effective advertising strategies for your business
Title:
Effective advertising strategies for your business
Author:
Li, Cong.
ISBN:
9781606498682
Edition:
First edition.
Publication Information:
New York : Business Expert Press, 2014.
Physical Description:
122 p. ; 23 cm
Series:
Marketing strategy collection,
Series Title:
Marketing strategy collection,
Abstract:
1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index.
Subject:
| Target marketing. |
| Advertising. |
Summary:
1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index.